Why do I need it?

• Turns browsers into buyers
• Transforms your Store
• Increases sales from 'click throughs'
• Enables customers to Compare & Choose 
• Reduces returns
• Compete with big companies
• Independent studies prove it works
• Sample Records & Web Page Layouts

Turns browsers into buyers

Imagine going into a store for a computer, digital camera, or similar technical product.  The chances are, you are interested in what it looks like and what the specifications are.  If you are able to see this information, the chances are you will be able to make up your mind and either buy or not buy the product.

But what if the assistant simply presented you with a card with a single line of description about the product and its price?  Most of the information you require is missing.  And what if you were then presented with a long list of index cards which only had descriptions and prices on them - and they all looked virtually identical.  Now, would you still feel confident you are making the right decision?

Adding Get-The-Spec product data into your store is like having a virtual assistant who shows you the product, takes you through its main features and benefits, then calls a technical assistant to give you all the technical specs and tells you which accessories are compatible with the main product.  A completely different experience!  Now you are confident that you have all the information you need to choose the correct product. And because you are confident - you are far more likely to go ahead and buy the product.

And remember, if your store isn't offering this service , there are increasing numbers of competitors sites which are . . .

 . . . Not having comprehensive product data is not only a disadvantage, it could easily become a threat to your on-line business as more and more competitors provide it.

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Transforms your store

The web is a virtual place.  It used to be that the size of an organisation was a key issue - not anymore.  With the option to outsource more and more services to specialist providers, (such as product build and logistics to distributors) the smaller company can increasingly compete with larger traditionally structured companies.  Increasingly, your web site is the main 'shop window' for your company and the impression it provides is critical for success.

Do you want your store to look like a basic corner shop, or a well resourced superstore?  Product data has a massive impact here.

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More sales from 'click throughs'

Resellers with 'Internet Savvy' have discovered that if they enable main shopping comparison sites such as Kelkoo to list their individual product lines in their query responses, it is possible to gain increased sales from 'click throughs' from these sites.  Whilst price and availability will always be of key importance - being presented with the full product specifications and image when arriving at your site ensure the experience is optimised for each query - an experience which helps to  increased sales from 'click throughs'.

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Customers can compare & choose

Because the data is in a standard format, irrespective of the original manufacturers's format, it is possible for your store to provide facilities customers with the ability to compare products from the same manufacturer or from different manufacturers. This enables them to focus on the key features they require to make their purchasing decision.

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Reduces returns

Because customers have so much more information about the product, they are less likely to make a mistake and ask to return the product.  This reduces your costs and the general hassle involved in on-line trading.

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Compete with the big companies

Your web presence can be every bit as impressive as your main competitors - no matter how big they are.  By carefully designing your web store and then bringing it to life with Open-Range product data, you move into a different league of supplier compared with other, less well populated stores

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Independent surveys prove it works

Don't just take our word for it.  You can speak with some of our existing clients by contacting us.

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