Clear, comprehensive descriptions of the products you sell are vital to the success of your web store in increasingly competitive on-line markets. Product Data Sheets need to be clearly laid out, formatted in a consistent way and above all, easy to read. Because of the internet, customers are becoming increasingly well informed. Comprehensive technical specifications are crucially important in helping this new breed of sophisticated customers decide which products they want to buy, and in enabling them to compare products.
Our huge product database has all the important features that you would expect from a leading content provider. Specifications are standard for each type of product, grouped under logical sub headings and in a logical, standardised order. We also link all of the accessory / optional products to the main product so that customers can see what accessories compatible. With a little development, this feature enables you to develop shopping carts that could list all the accessories the customer could buy, with thumbnail images, below the main product as they are buying it – encouraging spontaneous purchases. Adding accessories, cases and consumables to the main purchase can increase average order values dramatically.
But technical specifications are only part of the story. Buyers frequently buy for emotional reasons and so we provide multiple paragraphs of marketing text and selling feature points to promote the product’s key advantages. Together with our high quality product images, our Get-the-Spec data helps to actually sell your products and increase your revenues! You can see some examples of our product specification data sheets from here. More...
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Integrating your ordering systems with your distributor's systems saves your company huge amounts of administration time and costs.
But until now, the expense and complexity of connecting to multiple, incompatible systems has been much too complicated and expensive for many resellers.
Open Order solves these problems. Open Order is a module which can work with most web store solutions, so at last, any company can afford the efficiency of XML ordering